We all gotta work. But work, only works for some…

Work permeates modern culture. It’s everywhere and flows through everything. It’s where we derive, not only our paycheck, but our purpose. Where we build our wealth and also find our self. It’s our status, our community, our legacy.

Work is the ultimate form of currency. “What you do” tells the world your value. Our cultural heroes are the best at work. And our losers don’t work at all. There seems no greater risk than doing the wrong work.

Work is both the answer and the enemy. It’s a paradox. For some, work is a calling, a path to fulfillment and meaning. For others, work is a curse, a burden to be avoided. It’s work’s promise, that makes its disappointment so punishing.

Introducing The Way of Work, an exploration into the meaning of work.
The project explores:

• Why we work

• How we work

• Where work goes from here

And ultimately seek to answer: how do we make work, work for us?